6 reasons why technical SEO is important for companies (Sponsored content from S Rakshit)

Find out why technical SEO is so important, with 5 tips to get your site ranking better on Google

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Every company has  competitors, no matter its size or area. Standing out online is tough and requires a specific set of skills. That’s where technical SEO comes in.

This marketing technique will optimize your site so search engines can browse it and index it. The best way to achieve this is by hiring a technical SEO agency to help increase your results – scroll on to find out why.

What is Technical SEO?

Technical Search Engine Optimization (SEO) is just one piece of the SEO strategy puzzle. It applies tactics to the site’s structure that will help it to reach the top of search engine results pages (SERPs).

Why technical SEO is important

Your house can be Architecture Magazine-worthy, but it won’t matter if the siding is falling off. The same principle applies to your website. Relevant and helpful content is required, as well as a solid structure that will make users stick around for as long as possible.

To this end, technical SEO can help make your site:

  • Fast Loading
  • Mobile-friendly
  • Higher ranking in SERPs
  • User-friendly
  • Better-looking
  • More secure

Let’s look at each bullet point in further detail.

Fast Loading

A slow-loading website is the worst. Slow loading speeds make websites lose readers, and increase the bounce rate. Technical SEO helps to build structured data and increase the site’s speed. Page speed is a ranking factor. The amount of JavaScript on the site is inversely proportional to the load speed.

Mobile-friendly

According to the Internet Traffic from Mobile Devices (2022) study, 92.1% of internet users access the internet using a mobile phone. A mobile-unfriendly website is a death sentence for any online business.

Tech SEO ensures that websites run effectively across different devices and screens, increasing mobile traffic while preventing Google from penalizing you for a lack of mobile optimization.

Higher ranking in SERPs

A higher ranking in search engines such as Google means increased traffic to your website. Technical SEO errors to avoid include:

  • missing pages
  • broken links
  • incorrect redirects
  • and slow-loading pages

These oversights make audiences turn away and head elsewhere. Google’s algorithms pick up on this, and reduce your website ranking accordingly. The opposite takes place when everything is working correctly on your website.

Making sure that everything is working perfectly is the goal of technical SEO.

User-Friendly

Users are short on patience and time these days. They want quick and easy access to spot-on information.

Therefore, your content needs to be useful and easy to access. Working on user experience will attract traffic and engagement to your site.

More secure

Technical SEO also improves your website’s security, by using HTTPs encryption. Doing so makes your website less exposed to threats.

Preparing your site to appear on SERPs

Here are some technical SEO tips for setting up your website so it’s displayed correctly on SERPs.

  1. A clear Uniform Resource Locator (URL) structure will help Google to locate it.
  2. Make it easy for users to go back to previous pages using breadcrumb navigation. A simple, easy-to-find menu should do the trick.
  3. Add HTML (mainly), JavaScript (less so), and CSS (when needed) in technical SEO spaces to improve code, as this will help search engines to find it.
  4. Refine your technical SEO strategy by attempting to Google while crawling, indexing, and rendering your website. This can be done using a free Google tool called Google Search Console.

Now you know why technical SEO is so important for businesses, and is often referred to as the soul of any SEO strategy. SEO is a trifecta, made up of technical, on-page and off-page SEO. Each part is essential for securing a strong ranking in SERPs. But that’s another story, for another article.

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